Getting the best Atlanta Logo Design

Creating a great logo is one of the hardest things in graphic design. It may seem simple, a small image, a font, a bit of writing and that’s it. But that isn’t it, not by a long shot. A good logo needs to be unique, recognizable, describable, fit for purpose, hit a target audience and reflect your business. All in a space of a few pixels.

TM is a leading marketing provider in Atlanta.  One of the many digital marketing services we provide is Atlanta logo design.   To help you with your company’s logo we are  going to discuss some logo design best practices aid you in your future branding projects.

Unique

Originality is a rare commodity nowadays, but an essential one in logo design. If you design something too similar to someone else’s, not only do you come off cheap, or as a rip-off, you also open your client up to a potential lawsuit.

It’s much more fun to sketch out a few ideas and develop something that’s truly original. It’s why we do what we do after all.

Recognizable

While the client may be a mom and pop store right now, they may be a global force in ten years’ time. The logo design needs to be simple but contain enough character to sit in the memory of the audience to spring up when reminded of it.

Describable

Making a logo design describable is much harder but uses the same principles as making it recognizable.  The design needs to be clear, simple and eye-catching. Think of some of the most recognizable logos out there, the Golden Arches, the Nike Swish, Colonel Sanders and so on. Each is simple and distinctive, enough so that they quickly become part of our overall consciousness.

Fit for Purpose

Making a logo design fit for purpose means making it suit the business, the industry and the likely target audience. Some businesses use a logo as a figurehead, others as a symbol to show exclusivity, or just a visual signature. The logo design needs to fit the purpose the client imagines it to be used for.

Hit the Target Audience

This is the holy grail of any marketing campaign and also the hardest one to get right. For example, if you’re designing a logo for a gym, then the target audience is likely to be males between 20-35. If you’re designing for a baby store, then the target audience is likely to be females between 20-35. The design will need to speak to the most likely target audience.

Reflect the Client’s Business

We have touched on it already, but any logo design has to nail the client’s business exactly. It has to encompass the entire business, the people, the products, the services and where they want to be in 5 years’ time. Easy huh?

As you can see, there is much more to logo design that drawing a picture and writing a few words. Logo design best practices are a multistage, multi-pronged approach that needs to encompass everything the business is and wants to be. A difficult job indeed!  If you are looking for a logo design firm in Atlanta, Ga, please contact us today!